Consumer Study guides, Class notes & Summaries

Neuromarketing all notes

Exam summary Block 2 business, the Course year 2020-2021 International Business. Book: External Environment by Pearson, ISBN 7898. Hogeschool Rotterdam. Exam summary block 2 - International Business Awareness (IBA)

This summary discuss the following topics: - Consumer Rights Directive - General Data Protection Regulation (GDPR)

This document summarizes the following key concepts of marketing: Marketing strategies, Market segmentation - Market targeting - Differentiation and Positioning (STP), Product development strategies, Pricing strategies, Promotion mix, Advertising decisions, Personal selling process, Digital marketing, and Competitor analysis.

ISBN kan verschillen, de heer Roest beschrijft dit boek onder een andere ISBN (let op met kopen -- anders kan je hem niet online vinden altijd zoeken op de titel en niet op de ISBN)

Let op ISBN kan anders zijn dan meneer Roest aangeeft

This summary is for understanding the Principles of Marketing, the content in this document will consist of the following such as; - Defining marketing and the Marketing process. - Analyzing the Marketing environment. - Marketing information - Buying behavior -Business buying Behavior -Consumer-Driven Marketing Strategy -Social responsibility and Ethics

Principles of economics, year 1 IBMS block 1. chapter 4 I passed my economics with a 7.6 using also this document. I really tried to describe it in my own words. Which can make it more easy to understand. I explain the jargon in a less difficult way.

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